Traci Robinson-Williams leads Market Insights for GitLab. She previously served as a senior product market leader focused on driving DevOps transformation in Regulated Industries, including FinServ, FinTech, and Public Sector. As a technology business strategist, she specializes in bringing teams together to execute innovative ways to approach industry challenges. Prior to joining GitLab, she helped envision, develop, and evangelize emerging technology solutions and capabilities for the U.S. public sector at Accenture Federal Services. Traci has led strategic go-to-market initiatives, particularly related to Digital Transformation and Customer/Citizen Experience (CX), in organizations across a variety of industries, including management and technology consulting, professional and IT services, cyber security, wireless, telecom, hospitality, IT hardware and software, and public sector. Traci has spoken at multiple industry events, including: Cloud Expo Paris (2019), Women Who Code (2020), ATARC "Women in Leadership: How to Sell Your Digital Transformation Vision" (2020), and ATARC "The DevSecOps Journey – Are We There Yet?" (2021)